Written on December 1, 2008 – 4:09 pm | by Andrew Bonar |
Forgive me if I go over old ground here, however the importance of blogging, the benefits and rewards means I feel compelled to cover this topic. Blogs have been around for over 5 years and as a result a whole industry has built up around them, and we have even coined new words such as ‘blogosphere’ to describe this massive phenomenom.
Originally, blogs were highly personal in nature, maintained by highly opinionated or verbose individuals with something to say. Sometimes this was focused on a particular subject but more often than not they just followed the whimsical choices of the blog’s author.
Since ‘joe public’ so readily adopted the blog format, commercial organizations have spotted the marketing potential for their products and services through others blogs. We have even seen born a niche-advertising sector, offering delivery through widgets and the like.
We then saw the advent of professional bloggers, those blogging for profit, and there have been a number of success stories. More often than not individuals gained financial reward as a result of being offered work in the mainstream media. It has however only been a relatively recent occurrence for business to realize the potential of launching company blogs for marketing potential.
Blogging is a practice that has been around for at least 5 years. It began with average, but opinionated people with something to say, who wanted to share their opinions with anyone who would read them. While it has been popular with the general public, it hasn’t caught on with many businesses until recently. Blogging can be a powerful tool for marketing and exposure for any business, if done properly. This article will cover the first steps businesses will need to take to set themselves up for successful blogging.
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