No Comments Written by Robert on July 30, 2008 – 3:36 am

One of the most important on-page SEO factors is the use of the target keyword in the Web page’s title tag. This has proved challenging when running a WordPress blog because the default titles are considerably less than optimal. However, the Title Tag plugin for WordPress solves this problem by allowing you to fully customize the title tag for every page of your WordPress blog.

This allows you to write catchy titles for your users, and keyword-rich titles for the engines at the same time. Although this process may be time consuming if you already have a large number of pages, it is certainly worth the time and effort in the long run, and goes a long way in aiding your search-engine optimization efforts.

WordPress has emerged as the most popular blogging content management system available online today. However, the “out of the box” default version of WordPress is limited from an SEO perspective.

One of the main faults of the software lies in its handling of the title tags of a page. Given that a Web page’s title is one of the more important factors in determining ranking ability, this issue is definitely one that deserves close attention.

The default WordPress setting places the title of the post, or article, as the title tag of the individual post Web page, which is not always ideal. When you write post titles from a copywriting standpoint, you want them to be catchy and draw the reader in. When you create the title tag for a Web page, you want to properly use your target keywords, as well as synonyms and other semantically linked keywords.

These two important SEO considerations are often at odds with each other. The SEO Title Tag plug-in solves this problem by allowing you to define a custom title tag for each and every page of your Web site, without making any adjustments to your post titles. Now you can have both a catchy title for your readers and a keyword-rich title for search-engine ranking purposes.

This prevents you from having to compromise either aspect of your site and saves you the time it would take to create a title that works fairly well for both. Instead, you can spend your time writing two separate titles that each serves a purpose far better than a hybrid title would. The SEO Title Tag plugin can be downloaded at www.netconcepts.com/seo-title-tag-plugin.

The SEO Title Tag plug-in allows you to set title tags for “secondary” Web pages such as 404 error pages, or tag pages. A 404 error page appears when a visitor tries to access a Web page that does not exist on your site.

Of course, you do not want a title that is optimized for ranking your error page, but in this case the plug-in would be used to offer a short and concise title instead. If you decide to use a tag cloud on your Web site, each individual tag has its own page. A tag cloud is a visual depiction of user-generated tags. Each Web page lists all the posts that were given that particular tag. The plugin allows you to easily manipulate the title tag for each tag page.

A primary advantage of using the SEO Title Tag plugin is that it allows you to quickly add custom title tags to your Web site’s internal search results pages. This can greatly increase the number of Web pages contained in your site, and can prevent a situation from arising where you have several hundred pages indexed with the same exact title.