Attaching a nofollow attribute to a link

Attaching a nofollow attribute to a link is your way of telling the search-engine spiders that they should not follow that link or view that link as anything of significance when determining ranking. Although the nofollow attribute was developed to prevent the influencing of search-engine rankings through spamming blogs and guest books, it can also be used to funnel relevance and authority throughout the individual themes of your Web site.

The nofollow attribute can also be used to link to other Web sites that are not directly related to the content of your own Web site. More recently, Google has asked that all paid links be tagged with the nofollow attribute to indicate that the links should not affect ranking influence.

Read the rest of this entry »

No Comments | Posted in » SEO

Why and how to create a Robots.txt File?

Proper Web site design and structure is an integral part of any search-engine optimization campaign. Many Webmasters are not even aware that these issues exist let alone know how to deal with them when they arise. Mastering these tactics requires the willingness to dig deeper than the surface and delve into some fairly technical tasks. Ultimately, the world’s premier search-engine optimization experts must develop advanced skills and techniques to keep their Web sites on top of the search-engine results pages.

The search-engine ranking algorithms are constantly evolving. More and more Web site owners are losing their spots in the rankings as their competition becomes more technically competent and adept at the technical side of search-engine optimization. You can use these techniques to streamline much of the tedious work involved with search-engine optimization.

For example, using the mod_rewrite module discussed in the “Using Mod_Rewrite to Rewrite URLs” task can, depending on the size of your Web site, shave hours or even days off the amount of time normally required to rewrite every URL on your Web site.

Read the rest of this entry »

No Comments | Posted in » SEO

Create a Privacy Policy and an About us page

Create an About us page

Regardless of the type of Web site you have, creating a privacy policy page adds credibility and authority to your Web site in the eyes of both search engines and users. Like a company information page, search engines now try to detect the presence a privacy policy.

A basic privacy policy details all your company’s marketing information practices and polices. It shows users how seriously you take their personal and private consumer information and that you are committed to protecting it. A privacy policy page informs your Web site visitors that you will not, under any conditions, sell any personal information, including credit card and contact information, to other companies.

Read the rest of this entry »

1 Comment | Posted in » Internet

XML sitemap creation - an index of your Web site

Designing a Sitemap

An effectively designed sitemap increases the likelihood that your site is indexed by search engines. A well-built sitemap displays the inner framework and organization of your Web site’s content to the search engines. A sitemap should reflect the entire navigational framework of your Web site so that search-engine spiders can find and index all your content.

Create a Company Information Page Adding a company information section to your Web site enhances credibility and provides visitors with important information about your business’s history, your management team, and any notable accomplishments or awards received.

Read the rest of this entry »

1 Comment | Posted in » SEO

Linking structure that allows search engines to find every page

In order for search-engine spiders to locate and index all your Web site content, you need to develop a linking structure that allows search engines to find each and every page.

At the same time, in order to maintain relevancy to particular topics, not every page on your site should be linked to each other because it would cause different categories, or themes, of your Web site to “bleed” into each other. Search engines favor pages with similarly themed content and tend to dislike pages that are not part of a larger subject or theme.

Think of your linking structure as a means to logically progress from one page of your site to the next. By avoiding a haphazard linking structure, you ensure maximum effectiveness for both the search engines and your users.

Read the rest of this entry »

No Comments | Posted in » SEO

Plan and Design a Web Site Structure

An effective Web site structure enhances user experience and allows search engines to determine the subject matter and relevancy of your site. You should create a blueprint of your site before you begin your design and content creation. It is important to keep all related Web site content grouped together into categories.

For example, if your Web site is about gourmet food, you would have a cheese section, a sauce section, and a section on dry goods. Each of your categories should have unique directory and file name structures, so that when your Web site is indexed by search engines, your site demonstrates a wide breadth of content related to the subject.

By doing this, your Web site can be viewed by the search engines as an authority across various areas of gourmet food. You need to spend time working on your Web site structure. Failure to have a properly structured site can make it difficult if not impossible for search engines to properly index your Web site. Such a failure may lead search engines to omit your Web site from the search results and conclude that you are not an authority on the subject matter of your site.

Read the rest of this entry »

No Comments | Posted in » SEO

Optimize your website for Multiple Browsers

It is imperative that your Web site is viewable to users of all the major Web browsers. A Web browser enables a user to display and interact with text, images, and other information typically located on a Web site or local area network. It allows users to easily access information provided through HTML.

Popular Web browsers such as Internet Explorer and Mozilla Firefox enable Internet users to view and interact with Web sites. Unfortunately, each individual browser does not read HTML code in the same fashion.

Read the rest of this entry »

No Comments | Posted in » SEO

Why domain names are important for your rankings?

Choosing a good domain name has two potential benefits. First, domain names work towards forming impressions about your online credibility. A well-thought-out domain name gives users the impression of value and trust. The second reason why you need to choose a relevant domain name is that a domain name is often the first thing the search-engine spiders see when indexing your Web site.

Search-engine spiders are programs written by the software engineers at the search engines that jump from Web site to Web site, reading content and following links. Search engines and potential Web site visitors view a poor domain name as noncredible and unreliable.

Your domain name is one of the primary factors that search engines use to rank your Web site. Selecting a domain that relates directly to the theme of your Web site increases the likelihood that search engines such as Google and Yahoo will rank your Web site for related keywords.

Read the rest of this entry »

No Comments | Posted in » SEO

How to build a database of contacts using LinkedIn

LinkedIn is a popular business-oriented social networking site that allows you to network with business professionals and build a list of contacts. By building a database of contacts with people you know and trust in business, you have access to a large network of friends with whom you can conduct business, offer jobs, and promote your business.

The people in your LinkedIn contact list are referred to as connections. You can invite anyone, regardless of whether he is a LinkedIn user or not, to become one of your connections.

Read the rest of this entry »

No Comments | Posted in » How to

You should Share Videos with YouTube to increase your traffic

YouTube is a video sharing Web site that allows users to upload, view, and share video clips. Posting videos on YouTube is easy and requires minimal time and investment on your part. Successful videos on YouTube can generate thousands or even millions of unique views, which can result in significant exposure to your business.

Videos that make it to the coveted YouTube home page are often covered by national news media. Posting interesting videos on YouTube can help to generate buzz and get people and news Web sites talking about your Web site or business.

Read the rest of this entry »

1 Comment | Posted in » SEO

Take Advantage of Digg Traffic

Digg is a social news Web site that allows users to post and vote on user-submitted content. Digg users submit news stories, such as content that bloggers generate, which are then promoted to the front page through a user-based ranking system maintained by the Digg community.

Stories and Web sites that make the front page of Digg.com can lead to thousands of unique visitors within a very short period of time and can lead other Web sites, typically blogs and news Web sites, to link to your Web site. The primary advantages of submitting your content to Digg include increased Web site traffic and links back to your Web site from bloggers and news services that use Digg to find cool stories to write about.

Read the rest of this entry »

No Comments | Posted in » SEO

Sphinn is similar to the popular social news Web site Digg.com

Sphinn is a social news Web site that allows you to read, submit, and vote on content; read and take part in online discussions; and network with others.

The Sphinn Web site is an extension of the popular search-engine marketing Web site SearchEngineLand.com, and consists primarily of search-engine and interactive marketing professionals interested in a broad range of topics in the technology field.

Sphinn is a great place to generate interest in your business, especially if what you do is related in some way to online marketing or technology.

Read the rest of this entry »

No Comments | Posted in » SEO