No Comments Written by Robert on August 17, 2008 – 8:23 pm

The goal of search-engine optimization is to make sure that your Web site ranks at the top of the search results when high-converting, target keywords related to your product or service are typed into popular search engines as search queries.

Using proper keyword density is a process that includes the strategic repetition of select, target keywords and the minimization of nontarget keywords throughout your content, so that search engines deem your Web site relevant to search queries that you want to rank for.

Proper keyword density is a fundamental component of on-site search-engine optimization. By using available tools to maximize optimal keyword density, you can incorporate a substantial number of target keywords through your content without compromising the natural flow of the writing.

The goal of search-engine optimization is to make sure that your Web site ranks at the top of the search results when high-converting, target keywords related to your product or service are typed into popular search engines as search queries.

Using proper keyword density is a process that includes the strategic repetition of select, target keywords and the minimization of nontarget keywords throughout your content, so that search engines deem your Web site relevant to search queries that you want to rank for. Proper keyword density is a fundamental component of on-site searchengine optimization.

By using available tools to maximize optimal keyword density, you can incorporate a substantial number of target keywords through your content without compromising the natural flow of the writing. Keyword density tools allow you to minimize the over repetition of nontarget keywords, while ensuring that you have the proper density of your target keywords.

Keyword density tools

WeBuildPages.com offers one of the most user-friendly and powerful keyword density tools, located at www.webuildpages.com/seo-tools/keyword-density. This tool provides a keyword density analysis of any Web site you request. The process is as easy as typing a URL, selecting basic preferences, and clicking Go.

The We Build Pages keyword density tool breaks down occurrences of two- and three-word terms, displaying them as density percentages. The tool can ignore terms of less than two words, eliminating words like the, and, and of from the analysis.

If you want to exclude or include other parameters after your initial breakdown, go to the bottom of the page and reset the preferences. Keyword density tools can help you to gain useful competitive research information on your competition. Once you identify the competitors that rank #1 for the keywords you want to rank for, use the keyword density tool to look for similarities among them that you can use to also rank well.

In the past, keyword density was a much more important aspect of the search-engine optimization process than it is today. All you had to do was repeat a particular keyword on a Web page eight to ten times and you stood a great chance of ranking for that term. Search-engine algorithms have improved tremendously and have become far more complex and much less transparent. Regardless, keyword density analysis should still be performed.

Keyword density tools can help you to gain useful competitive research information on your competition.

As a rule of thumb, search algorithms apply more weight to the title of your Web page than the density of the keywords on it. Therefore, your most important target keywords should be contained in your title and should also be dispersed throughout the content of your Web page.

Keywords should not be repeated more than four to six times per 350 words of content. It is best to optimize each page of text, including title, for no more than two keywords or phrases. The idea of using latent semantic content, which is covered in the next task, is replacing the idea of applying basic keyword density principles.

As search engines continue to change their algorithms to combat spam and reduce fraud, keyword density is likely to become less and less important because it is one of the easiest things to manipulate. Instead, search engines will continue to build complex algorithms that favor original, well-written content over content riddled with keywords.