1 Comment Written by Robert on August 12, 2008 – 6:47 pm

YouTube is a video sharing Web site that allows users to upload, view, and share video clips. Posting videos on YouTube is easy and requires minimal time and investment on your part. Successful videos on YouTube can generate thousands or even millions of unique views, which can result in significant exposure to your business.

Videos that make it to the coveted YouTube home page are often covered by national news media. Posting interesting videos on YouTube can help to generate buzz and get people and news Web sites talking about your Web site or business.

Video Web sites such as YouTube provide one of the most powerful forms of communication for you to attract potential visitors and get them interested in your products, services, and Web site.

YouTube, located at www.youtube.com, is a video sharing Web site that allows users to upload, view, and share video clips. Posting videos on YouTube is easy and requires minimal time and investment on your part. Users of all kinds, including small and large businesses, amateur videographers, and everyday people, have successfully posted videos to YouTube.

Your goal in creating a video may be to inform or entertain your audience. You can create videos that both inform and entertain your viewers, but videos that entertain tend to create more buzz and result in more viewers than informational videos.

Share Videos with YouTube

Regardless of whether your goal is to inform, entertain, or both inform and entertain, try to make your videos interesting so that people will want to share your video with friends.

Successful videos on YouTube can generate thousands or even millions of unique views, which can result in increased brand recognition and customer leads. Top videos are typically featured on the YouTube home page and are often covered by national news media.

Your YouTube Channel is another name for your YouTube member name

Posting interesting videos on YouTube can help to generate buzz and get people and news Web sites talking about your Web site or business. Posting videos on YouTube is free, but requires membership. As a YouTube member, you can post unlimited videos to your YouTube Channel. Your YouTube Channel is another name for your YouTube member name.

Because your YouTube Channel is where all your videos will be posted once you upload them, choose a name that best represents your business. For example, if your business is the Royal Bank of Canada, your YouTube Channel should be RBC, RoyalBankofCanada, or something very close so that your frequent viewers can easily find you.

Videos that receive widespread acceptance and attention, usually resulting in millions of video views, are said to be viral. Viral videos are original works that are so unique, funny, or sensational that viewers share them with friends and strangers through blogs, e-mail, and other forms of communication.

Creating a viral video can catapult your business in the search-engine rankings because others are likely to write about you and link to your Web site. However, you will need to be creative to make sure that you receive credit for your work. For example, you can wear a promotional T-shirt featuring your business during the video, or simply add your Web site URL to the credits at the end of each of your videos.

Phrases like “Sponsored by Business A” or “Learn more at Business.com” are typical. Another approach is to include a trailer about your business at the beginning or end of each video. An example of a viral video created in cooperation with the author of this book is located at www.youtube.com/watch?v=aaVUsb1ibN8.

The video is entitled “What would you do for a one-year supply of Energy Drink?” It received over 100,000 views within the first 48 hours of it being posted to YouTube. Note that the primary purpose of the video was to entertain and at the same time generate buzz about Pepperjam (the author’s company) and Who’s Your Daddy Energy Drink (the author’s client).